Sony Bravia X90J Review

  • Post last modified:August 5, 2023
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  • Post category:Reviews

Welcome, dear readers, to our in-depth review of the Sony Bravia X90J. If you are searching for a new TV that delivers a stunning visual experience and top-notch performance, then you’ve come to the right place. Join us as we dive into the world of this impressive TV and explore its features, specifications, and why it might be the perfect addition to your entertainment setup.

What is Sony Bravia X90J

The Sony Bravia X90J is a 4K LED TV that boasts cutting-edge technology and promises to deliver an exceptional viewing experience. With its Cognitive Processor XR, the TV uses artificial intelligence techniques to replicate the way we see and hear, resulting in outstanding picture quality and audio performance. Designed as a mid-range model, it offers a perfect balance between premium features and affordability, making it an attractive choice for many consumers.


Let’s take a closer look at the key specifications of the Sony Bravia X90J:

  • Display: 4K LED with full-array backlight
  • Processor: Cognitive Processor XR
  • HDR Support: Yes (HDR10, HLG, Dolby Vision)
  • Panel Type: VA panel with narrow viewing angles
  • Smart Platform: Google TV with access to a variety of apps through the Google Play Store
  • HDMI Ports: 4 (HDMI 2.1 on ports 3 and 4, supporting Auto Low Latency mode, eARC, and 4K@120Hz)
  • USB Ports: 2
  • Audio: Adequate sound with room for a soundbar
  • Weight: Approximately 608 grams

Features of Sony Bravia X90J

The Sony Bravia X90J comes packed with impressive features, including:

  • Cognitive Processor XR: Utilizes AI techniques for realistic image rendering.
  • Full-Array Backlight: Provides superior picture quality with excellent shadow detail.
  • Google TV: Offers a user-friendly interface and access to a wide range of apps.
  • HDMI 2.1 Support: Enjoy next-gen gaming with features like Auto Low Latency mode and variable refresh rate.
  • Adequate Sound: Built-in speakers deliver good audio performance.
  • VA Panel: Works well in dark rooms and fights glare in well-lit environments.

Why do you need Sony Bravia X90J?

The Sony Bravia X90J solves the problem of finding a mid-range TV that delivers impressive performance without compromising on quality. Whether you’re a movie enthusiast, a passionate gamer, or a sports fan, this TV offers exceptional picture quality, good audio, and support for next-generation game consoles. Its Cognitive Processor XR ensures a true-to-life viewing experience, making it a great investment for your entertainment needs.

Sony Bravia X90J Recommended For Whom

The Sony Bravia X90J is recommended for anyone seeking a high-quality mid-range TV with advanced features. It’s suitable for movie lovers who crave immersive cinematic experiences, gamers who want to enjoy their games in stunning detail, and sports enthusiasts who want to catch every action with crystal-clear clarity. The TV’s versatile performance makes it an excellent choice for households with varied entertainment preferences.

Why choose Sony Bravia X90J?

There are several reasons why the Sony Bravia X90J stands out and should be at the top of your list:

  1. Cognitive Processor XR: The AI-powered processor enhances picture quality and delivers a lifelike viewing experience.
  2. Impressive 4K Picture Quality: Enjoy stunning visuals with vibrant colors, sharp details, and excellent contrast.
  3. Next-Gen Gaming Support: HDMI 2.1 ports allow for a seamless gaming experience with compatible consoles.
  4. User-Friendly Interface: Google TV offers easy navigation and access to a wide range of apps.
  5. Reliable Brand: Sony’s reputation for quality and innovation ensures a trustworthy purchase.

How to Use Sony Bravia X90J

Using the Sony Bravia X90J is a breeze. Follow these simple steps to set up and enjoy your new TV:

  1. Unbox and assemble the TV with the adjustable feet or wall mount it if preferred.
  2. Connect the TV to your Wi-Fi network or use the Ethernet port for a wired connection.
  3. Set up Google TV and personalize your streaming apps and content.
  4. Adjust picture and audio settings to your preference.
  5. Connect your gaming console or other devices to HDMI ports for a seamless gaming experience.

Pros & Cons of Sony Bravia X90J


  • Stunning 4K picture quality with vibrant colors and sharp details.
  • Cognitive Processor XR enhances image rendering for a lifelike viewing experience.
  • HDMI 2.1 ports support next-gen gaming features for gaming enthusiasts.
  • Google TV offers a user-friendly interface with access to a variety of apps.
  • Good audio performance with room for a soundbar.


  • Narrow viewing angles due to VA panel.
  • Lacks Sony’s “X-Wide Angle” technology found in other models.
  • Bezels around the display are not the thinnest.

Customer Reviews & Testimonials

  1. “The Sony Bravia X90J exceeded my expectations! The picture quality is incredible, and I love the smooth gaming experience with my PS5. The Cognitive Processor XR makes a noticeable difference, and the TV’s design fits perfectly in my living room.” – Bolly Inside
  2. “The X90J offers a perfect balance of performance and price. It’s a fantastic TV for movie nights and gaming sessions. The full-array backlighting delivers excellent shadow detail, and Google TV makes it easy to find my favorite shows and movies.” – GadgetMatch

Alternatives for Sony Bravia X90J

While the Sony Bravia X90J is a great choice, here are two alternatives worth considering:

  1. LG OLED C1: If you prioritize deep blacks and perfect contrast, LG’s OLED C1 series offers an outstanding viewing experience with OLED technology.
  2. Samsung QN90A: For a premium LED TV with exceptional brightness and excellent gaming features, Samsung’s QN90A series is a strong competitor.

Frequently Asked Questions

  1. Does the Sony Bravia X90J support Dolby Vision?
    • Yes, the TV supports Dolby Vision along with other HDR formats like HDR10 and HLG.
  2. Can I use voice commands on the Sony Bravia X90J?
    • Yes, the TV supports voice commands through Google Assistant.
  3. Does the TV come with a built-in soundbar?
    • The TV does not come with a built-in soundbar, but it has good audio performance and room for a separate soundbar.


In conclusion, the Sony Bravia X90J impresses with its stunning visual experience, AI-powered processing, and versatile performance. Whether you’re a cinephile, gamer, or sports enthusiast, this TV offers an all-around great experience. With its competitive price and solid build quality, the X90J is a worthy addition to any entertainment setup. If you’re looking for a mid-range TV that doesn’t compromise on quality, the Sony Bravia X90J is a top-notch choice.


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